FIRST DATA TO PROVIDE INNOVATIVE PREPAID CARD
SOLUTION FOR CADOOZ

Frankfurt, January 21, 2008

First Data Corp., a global leader in electronic commerce and payment services, announced today that it has signed a contract with cadooz AG, a leading provider of corporate gift and incentive vouchers in Germany, to deliver card-based incentive and reward solutions.

Established in 2000, and headquartered in Hamburg, cadooz delivers a wide range of incentive programmes and solutions, including paper-based and online gift certificates and individually tailored reward systems. Together with First Data, cadooz will now also offer electronic card-based products, using the latest innovations in ‘controlled loop’ prepaid card technology, where use of the prepaid card is restricted to specific merchants.

To meet the requirements of cadooz, First Data is leveraging its pan-regional capabilities to provide processing as well as card procurement, personalisation and customer service. First Data enables cadooz to deliver targeted incentive programmes in association with a selection of leading retailers and other organisations in Germany. These programmes will deliver the benefits of scheme-branded cards that are accepted by a select number of retailers.

cadooz’s innovative decision to migrate to card-based products was driven by a desire to make its payment product offerings more attractive to consumers, retailers and other organisations. Card-based products offer cadooz and its partners the flexibility and security of scheme-branded cards as well as the opportunity to drive significant processing efficiencies.

cadooz is entering the prepaid card market with ambitious expansion plans. “We envisage cadooz as a full service provider of online, paper- and card-based incentive and gift solutions and we intend to develop our brand to become an international market leader,” stated Stephan Baumann, Head of Partner Management.
Mark Gregg, CEO, added: “First Data is a global company with strong prepaid expertise and the ideal service provider to help us achieve our goals.”

Echoing these comments Michael Seydel, former CEO, stated: “We wanted to partner with a strong, global organisation that could provide us with a complete prepaid solution in order to position ourselves as international market leader. We are sure that we will achieve this with First Data.”

Stefan Klestil, President of First Data’s Central Europe region, added: “The launch of card-based products will deliver significant efficiencies to cadooz and support the company’s expansion in Germany and internationally. We are very pleased to apply our expertise and global experience in delivering prepaid programmes to support this expansion.”

First Data’s range of prepaid services enables banks, merchants and businesses to create compelling prepaid propositions across the world utilising a proven, robust platform. Available across closed, controlled and open loop, First Data’s flexible service creates prepaid products for hundreds of brands globally. First Data is a leading processor of prepaid transactions, servicing approximatley1.6 billion transactions for more than 41,000 client brands in 30 countries.

About First Data
First Data Corp. is a leading provider of electronic commerce and payment solutions for businesses worldwide. With operations in 38 countries, First Data serves over 5 million merchant locations, 1,900 card issuers and their customers. It powers the global economy by making it easy, fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment. The company's portfolio of services and solutions includes merchant transaction processing services; credit, debit, private-label, gift, payroll and other prepaid card offerings; fraud protection and authentication solutions; receivables management solutions; electronic check acceptance services through TeleCheck; as well as Internet commerce and mobile payment solutions. The company's STAR Network offers PIN-secured debit acceptance at 2.1 million ATM and retail locations. For more information, visit www.firstdata.com.

About cadooz
cadooz was established in 2000 and has quickly grown to become one of the market leaders in the German gift certificate service sector by overall size, range of products, number of customers and redemption partners. cadooz is growing in excess of 50 percent per year and operates a high quality IT platform which handles over several hundred thousand gift certificates each year for its customers. Gift certificates from cadooz can be directly or indirectly redeemed at approximately 190 leading German retailers including Amazon, Christ, Douglas, Galeria Kaufhof, H&M, IKEA, Intersport and Media Markt, in more than 20,000 branches across Germany and through various online channels.
cadooz’s success is based on an operating model which benefits all parties involved alike, since customers can provide highly effective gift certificates for motivation of various related parties, participating retailers benefit from getting high-spending customers into their stores and the incentivised parties appreciate the flexible multi-choice gift itself.
To find out more about cadooz visit www.cadooz-business.de.

Media Contacts
First Data
Andrea Pansegrau
Phone: +49 69 / 7933 1686
Email: andrea.pansegrau@firstdata.de

For cadooz:
K2K Kornelia Kneissl
Media Relations & Corporate Strategy
Phone: +49 89 / 98247938
Email: info@k2k-services.de